Mexican in Madrid: why do they call the Salamanca neighbourhood "Nuevo Polanco"?

In recent years, the exclusive Barrio de Salamanca (Madrid) has started to be compared by the Mexican community with Polancothe prestigious area of Mexico City. Here we explain the keys to this comparison:

Urban and social parallelism

• Polanco in the CDMX is one of the most glamorous and expensive neighbourhoods in Mexico City. It is a symbol of luxury, haute cuisine, designer shops, museums and prestigious corporations. YouTube+7Publimetro Mexico+7Dailymotion+7.

• The Barrio de Salamanca in Madridespecially in streets such as Serrano, Ortega y Gasset or Lagasca, concentrates luxury shops, embassies, multinational offices and high-end residential areas. Wikipedia+1Publimetro Mexico+1.

• Both neighbourhoods share a sophisticated and elite lifestyle, frequented by top executives, diplomats, wealthy society and discerning visitors.

2. Mexican influence in Salamanca

• Since 2018, the presence of Mexican and Latin American investors in the neighbourhood has grown significantly ... about the 25 % of the real estate demand in Salamanca comes from Mexicans La RazónPublimetro Mexico+1Dailymotion+1.

• Mexicans have opened 15 Mexican restaurants in just two yearsincluding such iconic Mexico City brands as Fisher'swhich operates a shop on Velázquez Street open all day as in the CDMX. Publimetro Mexico.

• Events and associations, such as the Mexico-Spain Business Association, note that after the pandemic, nationals have brought their lifestyle and gastronomy to the area. Publimetro Mexico+1YouTube+1.

3. Why "Nuevo Polanco"?

• "New Polanco refers to the urban phenomenon in CDMX where the area of Granada and Ampliación Granada was revitalised with large residential, commercial and cultural developments just north of traditional Polanco, adopting the name to market prestige. Millennium Group+5Wikipedia+5Wikipedia+5.

• In the same way, Mexicans see Salamanca as an extension of their ideal Polanco, with style, exclusivity and Mexican cultural presencebut without the barriers and complications that can exist in Mexico (such as the need for escorts). Publimetro MexicoLa Razón.

4. Key data